About us

Mr Thread is a weekly journal written by a small group of industry fanatics obsessed with the intersection of interior design and commerce. The team has spent decades running companies that range from a textile workshop on an Italian island to luxury brands navigating global markets. We report from the front lines of manufacturing, design, and business.

That experience is what sets Mr Thread apart. Business news for the design industry is slow-moving and scattered. Good sources exist, but they're spread thin. Mr Thread consolidates what matters, combining real-world experience with well-researched analysis. We deliver it fast, in your inbox, once a week. No PR-spin or bullshit.

Authenticity matters. While other industries panic about AI disruption, the human, handmade, artistic world of interior design isn't threatened. As AI fatigue sets in, the demand for craft, stories, and artisan products will surge. The industry is on the precipice of a Renaissance.

Navigating this new world requires understanding the tension between art and commerce—the fascinating problem that's always defined this industry. Do both poorly and you lose your soul, or your business. Do both well and you might just build something that lasts. Mr Thread arms the community with data, analysis, and business advice sharp enough to help great artists thrive in the marketplace.

Being nimble matters. Knowing what's happening before everyone else is power.

Welcome to Mr Thread.