Yesterday, Business of Home ran a two-hour workshop, “The Inbox Influencer,” led by Ericka Saurit, a brand strategist who led brand work at Airbnb and built brand experiences for Tag Heuer and Estée Lauder. If you’re thinking of launching an email newsletter to boost your business, I took the class, and here’s what you need to know.
Saurit’s thesis is t…
