How to lose $3m manufacturing sofas in the USA

A business strategy too crazy to believe

Nov 12, 2026

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*Gustave Caillebotte, The Floor Scrapers, 1875. Musée d’Orsay, Paris. Image: Wikimedia Commons. Public domain.*

I was super intrigued when I read the story in The Wall Street Journal about furniture manufacturer Bruce Krinsky opening a furniture factory in North Carolina. I thought it was awesome. It’…

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