Insider #00001 - Everything you need to know about luxury customers

Understanding the luxury client is the key to growing sales in the design industry

Business of Fashion and McKinsey just surveyed more than 2,000 luxury clients across the US and China. We read the 65 pages so you don’t have to. Here are the five things you need to know…

1. Craftsmanship is no longer the differentiator. It’s all about feeling now. Craft now ranks 9th of 10 desirability drivers in the US and dead last in China. Emotional c…