Mr. Thread—The Weekly Journal on the Business of Design

Insider #00006 - Melissa Lentz on the robots on the org chart

The business coach who saved my company explains how to use AI without losing your humanity.

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Mr. Thread
Aug 13, 2026
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Melissa Lentz on the robots on the org chart

Melissa was my coach. She saved my ass after my beloved startup went belly up, and then COVID shut down my factory at my other company. Her advice on how to navigate change as an artistic heritage company was invaluable.

That’s why we’re talking to her. Before founding M. Hatter Consulting over a decade ago, Melissa worked at Ogilvy, Tribal DDB, and MRY. She has since advised many of the world’s biggest brands on change, and now rebuilds companies to operate in this faster-moving world, so change is something they drive instead of something that runs them over. She is also certified in Hogan, a psychometric assessment, which is where we started.

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