Mr. Thread—The Weekly Journal on the Business of Design

Insider #00011 - One of 2027’s Colors of the Year looks like “car undercoat”

Our experts’ unvarnished verdict on next year’s biggest shades

Mr. Thread's avatar
Mr. Thread
Oct 01, 2026
∙ Paid

Welcome to Mr. Thread Insider, our members-only section.

Every year, paint companies look into their magic crystal balls and, by the power of self-fulfilling prophecy, try to tell the future. They choose a color, give it a silly name, and tell us this is The Color of the Year. Sometimes they’re right. Sometimes everyone ends up painting their walls the c…

User's avatar

Continue reading this post for free, courtesy of Mr. Thread.

Or purchase a paid subscription.
© 2026 Mr Thread · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture