Mr. Thread—The Weekly Journal on the Business of Design

Messi calls in the robot decorators

The global soccer star gives interior designers the red card.

Nov 12, 2026
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Joseph Wright of Derby, An Experiment on a Bird in the Air Pump, 1768. National Gallery, London. Image: Wikimedia Commons. Public domain.

I just watched the new commercial where Argentinian soccer superstar Lionel Messi asks ChatGPT to design his living room. Using AI magic, he conjures up a bookshe…

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